LONDON 2012

International Olympic Committee (IOC) President was greeted by Sebastian Coe and Sir Craig Reedie as he arrived in London for the start of the Olympics in exactly a week's time as excitment begins to mount, especially with the arrivial of the Olympic Torch in the capital.

Rogge is due to chair the IOC Executive Board meeting tomorrow and the 124th IOC Session from next Tuesday (July 24) until Thursday (July 26).

"I can't wait for the Opening Ceremony," he said.

"I expect the maximum from London.

"There have been a few challenges during preparations for the Games, but they have been dealt with quickly and efficiently and all our bases are now covered. It has made me optimistic that London 2012 will be great Games."

These will be the last Olympic Games of Rogge's 12-year term in office, which began in 2001 and comes to a close at the 125th IOC Session in Buenos Aires in September 2013.

By Duncan Mackay at the Main Press Centre on the Olympic Park in London

Source: www.insidethegames.biz

Having been delegated the role and responsibility of ‘Uniform Distributor’ for the Trinidad and Tobago team at The Vale, it seemed an unbelievably exciting experience. That was until the 415 boxes of kit arrived! Although the days flew by, all volunteers got on well and worked as a team. We met the athletes, liaised with team heads and were treated very well by the Trinidad and Tobago team, they are the most relaxed, and friendliest people I’ve ever met.

I have been privileged to be a part of that experience and the coordinated volunteer effort by Sport Cardiff and look forward to seeing the team wearing the gear on the Olympic podium at the London 2012 Games .

Tulshi Varsani – Uniform Distributor for the Trinidad and Tobago team

Source: www.wales.gov.uk

• Defending champion 'not in condition' to compete
• 'One of the saddest moments of my career,' says Nadal

Rafael Nadal, who was due to be Spain's flag-bearer at the opening ceremony, has pulled out of the London Olympics because he is "not in condition" to compete due to injury.

Nadal, who won the singles gold at Beijing four years ago, said in a statement his withdrawal made it one of the saddest days of his career. He will not travel with the Spanish delegation to the Games.

Nadal has not played since his shock defeat by Lukas Rosol, then ranked 100 in the world, in the second round at Wimbledon. He has been struggling with a knee injury since winning the French Open.

"I have to think about my colleagues, I can't be selfish and I have to think of what's best for Spanish sport, especially tennis and Spanish players, and give fellow sportsmen with better preparation the chance to compete," said the 26-year-old, who won a record seventh French Open title in June.

"I tried to hurry my preparations and training up to the very last minute, but it was not to be."

He saidthe decision "is one of the saddest days of my career as one of my biggest ambitions, that of being Spain's flag-bearer in the opening ceremony of the Games in London, cannot be. You can imagine how difficult it was to take this decision.

"I am not able to compete at the Olympics in London and therefore will not be travelling as planned with the Spanish delegation," he said. Earlier this month Nadal pulled out of a charity match against Novak Djokovic in Madrid because he was suffering from tendonitis.

-Associated Press

www.guardian.co.uk

"Dad, where were you when Jess Ennis won gold at London 2012?"

"I remember it like it was yesterday, son. I was in the queue at the butchers, checking Facebook on my phone, and there it was… history in the making."

It may not be most people's perfect idea of sporting theatre - but when fans look back on the coming weeks, one thing many will remember is how London 2012 was the first 'social media' games.

Just look at the numbers. Four years ago, during the Beijing Games, there were just 100 million people on Facebook. Now, the network has rocketed past 900 million.

On Twitter, a similar story - six million users were on the service in 2008. Now, over 600 million have signed up.

Among them, many brilliant athletes, including some sporting veterans.

"Dad, where were you when Jess Ennis won gold at London 2012?"

"I remember it like it was yesterday, son. I was in the queue at the butchers, checking Facebook on my phone, and there it was… history in the making."

It may not be most people's perfect idea of sporting theatre - but when fans look back on the coming weeks, one thing many will remember is how London 2012 was the first 'social media' games.

Just look at the numbers. Four years ago, during the Beijing Games, there were just 100 million people on Facebook. Now, the network has rocketed past 900 million.

On Twitter, a similar story - six million users were on the service in 2008. Now, over 600 million have signed up.

Among them, many brilliant athletes, including some sporting veterans.

"I've been on it for just a couple of weeks now," said Sir Clive Woodward, director of sport for TeamGB, about his new Twitter account.

"I use it to publicise things - it gets out immediately, you don't have to wait until tomorrow's newspapers."

At the last count, according to the IOC, there were 2,014 verified Olympians, both past and present, using social networks - all poised to offer their views and reactions.

Sporting heroes

So where will they all be?

On Facebook, a specially created Olympics portal has been launched. This includes timeline profiles of some of the biggest stars. You can, for example, follow diver Tom Daley's life and career from the present day back to his birth.

"The investment of communicating their story stays with them forever," said Joanna Shields, Facebook's boss for Europe.

On Twitter, official accounts for London 2012, the International Olympic Committee (IOC), individual sports and athletes will keep supporters up to date.

"Never before have fans had such direct access to their sporting heroes," said Lewis Wiltshire, head of sport for Twitter UK.

"Athletes on Twitter answer questions, respond to 'good luck' wishes, talk to fellow stars, and share behind-the-scenes perspectives that people otherwise wouldn't have access to."

The most comprehensive effort comes via the IOC itself in the form of its Olympic Athletes' Hub.

It offers a searchable directory of every verified Olympian on social media. Profile pages collate their activity across various networks, meaning every update - be it on Facebook, Twitter, or, soon, Google Plus - can be tracked in one place.

When fans interact with sports stars through the site they can receive bonus content, such as an instructional rowing video from Matthew Pinsent.

The IOC is also active on Instagram, Foursquare and Tumblr.

Out of line

But allowing athletes to express themselves to such a large audience may not always be a good thing.

"It's not a perfect world," admits Sir Clive.

"TeamGB is over a thousand people. It's not only athletes, you've got coaches and support staff. The chances of somebody saying something that's a bit out of line is probably pretty high.

"But we're trying our best to educate. That's all you can do - you can either shut the door and pretend it's not there and keep your fingers crossed, or you can really go down the education route."

TeamGB has produced an instructional video for athletes - fronted by Dame Kelly Holmes - warning about the risks "loose" tweeting could have on their reputations.

"One of my favourite sayings when speaking to athletes is 'how do you want to be remembered?'" Sir Clive added.

"They're role models 24-7, and they're role models when they're on Twitter."

Athletes will also need to be mindful of strict guidelines from the IOC about what they can and can't post - particularly when it comes to videos and images from within Olympic venues.

Raw emotion

Momentary lapses in common sense aside, social media is set to allow an unprecedented glimpse into the highs and lows of being Olympian.

One athlete who has charted a full range of emotions on the service is British sprinter Jeanette Kwakye. Her Olympic dream was shattered by an Achilles injury. It was a personal journey shared by her many Twitter followers.

"My timeline was full of my teammates who had made the team," she remembered.

"I put a statement out there saying 'this is exactly how I feel'. It was very raw, it was very up to the minute, it just gave people an insight to see there were two sides of the story.

With the opening ceremony just over a week away, Ms Kwakye said she would use social networks to get behind the athletes - and she urged other TeamGB fans to do the same.

"Although some athletes will opt not to tweet during the games, I'm sure a lot of them will be reading tweets that come their way. So it will be so nice to get a hashtag culture of support."

At Facebook, a different, altogether cheekier hope - the possibility that athletes will turn to the network to get to know each other and even end up changing their relationship status.

"That would certainly make it really interesting!" Facebook's Ms Shields said.

"Wouldn't that be cool? I don't know... I think their coaches would probably say 'behave yourself'."

By Dave Lee Technology reporter, BBC News

Source: www.bbc.co.uk