Adidas' reported 10-year kit agreement with Spanish club Real Madrid is worth £106m annually. Does it represent value or is the sportswear brand creating its own "inflationary spiral"? Marketing spoke to two sponsorship experts to find out.
GAMES
Boldon says relay teams can make difference in Rio
Former national sprint legend Ato Boldon believes strong performances by this country’s relay teams in recent times can lead T&T to its best ever medal haul at the Rio Olympics from August 5-21 this year.
IOC holds talks with International Federations in bid to address Rio 2016 concerns
A meeting has taken place in Lausanne between all 28 summer International Federations (IFs), the International Olympic Committee (IOC) and Rio 2016 in a bid to allay concerns ahead of this year’s Olympic Games.
Hosts Brazil predicted to win 22 medals at Rio 2016
Hosts Brazil will win 22 medals at their home Olympic Games in Rio de Janeiro this year - according to the latest version of Infostrada Sports’ Virtual Medal Table (VMT).
"Zero risk" from Zika virus unless you're pregnant, says Brazilian President's chief of staff
Jaques Wagner, Brazilian President Dilma Rousseff's chief of staff, says it must be explained to athletes and spectators coming to Brazil for the Rio 2016 Olympic Games that there is "zero risk" from the Zika virus if they are not a pregnant woman.
Rio 2016 appoints British-based company involved in London 2012 to run merchandise and retail outlets
Rebel Events Brasil Ltd (REBL) have been appointed to take charge of the merchandise and retail programme at this summer's Olympic and Paralympic Games in Rio de Janeiro in conjunction with Venue Retail Ltd (VRL), the company that led operations at the London 2012/