Today makes it 24 months to the day to the opening ceremony of the 2020 Summer Olympic Games. Approximately 11,000 athletes will participate in 339 events in 33 sports (50 disciplines). The motto of the games is Discover Tomorrow.|
The headline in one of the daily newspapers read “Hit for Six”, another headline in another daily read “TT rugby dreams dashed by RAN (Rugby Americas North)”. Then there are various disputes and accusations and counter-accusations.
The road ahead is beckoning. High-speed change in the sports industry is creating the environment for those brave enough to plunge in head first and grab the opportunities to adapt the trends into a lucrative and viable sports business.