MIAMI—Flow has announced the rebranding of its cutting-edge Advanced Video Services (AVS) to Horizon from Flow.

The rebrand will bring an upgrade to an already innovative TV product. The company rolled out Horizon from Flow yesterday in Jamaica and will do so across its other Caribbean markets in the coming months.

The new brand was unveiled just days after it was announced that Liberty Global (LG) had acquired Flow’s parent company, Cable and Wireless. It is likely the first of many upcoming changes for the residential quad-play provider.

Horizon from Flow offers customers unparalleled control when accessing its vast array of content, including a diverse range of blockbuster movies and TV series on its Video on Demand platform (VOD), with convenient features such as the ability to rewind live TV and the cloud Personal Video Recorder (PVR). The cloud PVR allows customers to access their favourite programmes when they want and how they want, across multiple platforms. This benefit gives customers the ability to customise their viewing experience‚—meaning they can watch their favourite content whenever and wherever it fits into their schedule.

In addition, Flow will continue to offer customers the best, most in-demand content in the region—including access to coverage of the Premier League, Manchester United, the upcoming Rio Olympics, NFL and Caribbean’s Next Top Model.

“At Flow we understand that our customers demand a convenient, personalised TV experience that fits their lifestyle,” said Niall Merry, CWC’s Chief Commercial Officer. “Now that we are a part of the Liberty Global family, we have an opportunity to bring even more benefits and enhancements to our product and services, and by rebranding Flow’s AVS to Horizon from Flow, we are aligning ourselves with a leader of innovative video entertainment. We couldn’t be more excited about what this means for the future of TV in the Caribbean – this is what our customers have been waiting for.”