Trinidad and Tobago 10 or more Olympic Gold Medals by the year 2024 (#10Golds24) prospects received a timely boost today, with the signing of a partnership between FLOW / Columbus Communications Trinidad Limited and the Trinidad and Tobago Olympic Committee (TTOC).

The five (5) year, multi-million dollar agreement will ensure steady FLOWTT funding for the development and promotion of the TTOC #10Golds24 athlete welfare and preparation fund.

The partnership fee is TT 1 million dollars per year with TT six hundred thousand dollars to be paid in cash and TT four hundred thousand dollars for brand ambassador representation of two athletes to be selected by the TTOC.

Managing Director, Consumer Group, Columbus Communications Trinidad Limited, Brian Collins said FLOWTT is delighted to partner with the TTOC along the Going for Gold journey.
"Both Brian Lewis and I believe there is nothing more important than helping our Trinidad and Tobago athletes to improve their performance and achieve their goals of Olympic glory". According Collins the funding will go directly to the #10GOLDS24 Initiative.

There will be support for athletes for Rio 2016, right through to Tokyo 2020," he explains. "We hope our relationship continues beyond 2020"

The TTOC and FLOW have been in discussions for almost a year, ironing out the details of the multi-million dollar partnership.
TTOC President Brian Lewis expressed that transformation and breaking barriers best describe what he claimed was a historic and first ever athlete centered multi million and multi-year deal.

Lewis in his welcome address told invited guests and members of the media “welcome to the future”. He added, “Tapping into internet GDP and the economic promise of the online age is the way the TTOC must go if it wants to transform the way it markets itself and brands.”

The partnership allows the TTOC to explore opportunities in the social and e-commerce economy added Lewis.