For any number of reasons, people have short memories or their recall may be situational. Context and facts tend to get lost in the telling. Repeating and not taking for granted the message of ten or more Olympic gold medals by the year 2024 is a critical success factor.
Lewis cautions NSOs on bullying tactics
T&T Olympic president Brian Lewis has cautioned national sport organisations that bullying corporate Trinidad and Tobago and the traditional dependency on government funding are not effective marketing strategies to develop sustainable revenue generation.
Coca-Cola, Visa, McDonald’s and Anheuser-Busch Call On FIFA’s Sepp Blatter to Resign
Four of the top corporate sponsors of FIFA, world soccer’s governing body, took coordinated aim at the organization’s president, Sepp Blatter, on Friday, calling for him to resign and labeling him an obstacle to reform.
Mr. Blatter immediately rejected the demands of the four companies — Visa, Coca-Cola, McDonald’s and Anheuser-Busch InBev — suggesting that FIFA saw the public statements as little more than an idle threat.
TTOC Calls on National Sport Organisations to focus on marketing in the face of tough economic times.
4th October Port of Spain.
Yesterday , the Trinidad and Tobago Olympic Committee (TTOC) in collaboration with the US Olympic Committee (USOC) hosted a Sports Marketing and High Performance Workshop at Olympic House,121 Abercromby Street.
Presenters were TTOC President Brian Lewis, Michael O'Conor , USOC Managing Director- Business Development and Michelle Brown, Director, Performance Operations & Strategic Planning.
Brown has responsibility for developing the annual and quadrennial plans for the USOC Sports Performance Department while O'Conor is responsible for marketing revenue.
Marcel Aubut resigns permanently as Canadian Olympic Committee President as more allegations emerge
Marcel Aubut has formally resigned as President of the Canadian Olympic Committee (COC) today after several more allegations of sexual harassment were made against him.
The offical announced earlier in the week that he was stepping down on a temporary basis for the duration of an investigation which has been opened against him.
Sir Craig Reedie: The net is closing on doping cheats
Since the 1970s with the introduction of the first reliable drug test and full-scale testing of athletes at the Summer Olympics in Munich, identifying dopers and imposing sanctions has evolved from traditional urine and blood tests to include proactive investigative techniques.
With the support of a dedicated anti-doping community that includes athletes, fans, coaches, governments, and law enforcement, WADA has been able to introduce innovative anti-doping regulations, allowing anti-doping organisations to apply sanctions in cases where there is no positive doping sample, yet where there is still evidence that a doping violation has occurred.